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HTC and WFXB FOX TV Connect to Launch “TXT L8R” August 15, 2012

Posted by HTC in Uncategorized.

HTC and WFXB FOX TV Connect to Launch No-Texting While Driving Campaign: TXT L8R

Horry and Georgetown counties – Monday, August 13, 2012 – HTC and media partner, WFXB FOX TV, are joining forces to launch a new no-texting while driving campaign called TXT L8R. The year-long campaign encourages drivers to wait before texting and driving with the “Arrive Alive, Text Later” theme message and reminder thumb bands for those who pledge to participate.

Those who choose to “Take the Pledge” are encouraged to visit an HTC store location to complete a pledge card and receive a FREE thumb band. Participants can also visit the HTC or WFXB FOX TV websites to complete and print the pledge cards online. Once the pledge cards are presented at any HTC store location, participants receive the FREE thumb bands and keep the pledge cards as reminders not to text and drive.

“We are thrilled to connect with WFXB FOX TV on this new public service campaign that focuses on reaching and encouraging local youth to think twice before texting and driving. HTC is extremely pleased to be one of the first telecommunications companies nationally and the first in the area to launch a campaign of this kind and bring this positive life-saving message to our community about not texting while driving,” said Tom Vitt, director of marketing at HTC.

“WFXB FOX TV is proud to be a part of bringing this powerful message to the viewers, and we believe each pledge and commitment is representative of lives saved on our local roads and highways,” says Rigby Wilson, vice president and general manager at WFXB FOX TV. “We invite viewers and local citizens alike to join with us to prevent future accidents from occurring. The ‘Arrive Alive, Text Later’ theme is such a simple message to understand and, with the obvious dangers of texting while driving, everyone should want to do their part and join the effort.”

Student leaders from nine area high schools have taken the pledge not to text and drive and will be featured in the on-going television Campaign. According to statistics, at any given moment over 800,000 Americans are texting or making calls while driving. This includes adults AND teens. People who text while driving are 23% more likely to be in a car accident.

For more information about the new TXT L8R campaign, visit http://www.htcinc.net or http://www.wfxb.com/TXTL8R/ and take the pledge, or visit the nearest HTC office. HTC has nine convenient locations throughout Horry County: Coastal Grand Mall, two Conway locations (the main office on Highway 701 and the newest location on Highway 501 next to Hadwin-White), Loris, Little River, Murrells Inlet, Myrtle Beach, Socastee and Towne Centre.



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